Commercial Reflective Roofing Installation in madison, wi – Energy-Efficient Cool Roofs That Cut Costs
At TruRoof Madison WI, we specialize in commercial reflective roofing installation for businesses across Madison, Wisconsin. Reflective, or “cool,” roofs are designed to reflect sunlight and reduce heat absorption—helping building owners save significantly on energy bills while extending the life of their commercial roofing system. Whether you manage a school, retail plaza, distribution center, or medical facility, our reflective flat roofing solutions deliver maximum protection, performance, and value under Wisconsin's harsh weather.
What Is commercial Reflective Roofing?
Reflective roofing—also known as cool roofing—involves the use of white or light-colored membranes or coatings that bounce solar radiation away from the building.
At TruRoof Madison WI, we install:
- White TPO Reflective Roof Membranes
- Silicone and Acrylic Cool Roof Coatings
- Reflective Elastomeric Roof Sealants
- PVC High-Reflectance Systems
- Metal Roofing with Reflective Finishes
Whether you’re installing a new flat roof or restoring an existing one, reflective roofing is a powerful, eco-friendly upgrade for Wisconsin businesses.
Lower Heat. Lower Bills. Longer Roof Life with truroof commercial reflective roofing with roofers madison wi
Madison’s climate demands roofing systems that can handle high UV exposure and extreme thermal cycling. Traditional dark roofs can absorb up to 90% of solar heat, causing premature wear and increased HVAC usage.
Our reflective commercial roof systems combat this by reflecting 60–85% of the sun’s energy, resulting in:
- Cooler interior temperatures
- Reduced HVAC load
- Lower energy costs year-round
- Increased roof membrane durability
- Potential eligibility for utility rebates & ENERGY STAR® credits
Compatible Roofing Systems for commercial reflective roofing with roofers madison wi
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- ENERGY STAR® certified
- Up to 85% solar reflectivity
- Excellent for retail, offices, and schools
TPO (Thermoplastic Polyolefin) – High Reflectivity, Welded Seams
- Superior fire and chemical resistance
- Reflects UV and infrared radiation
- Great for restaurants and healthcare facilities
PVC Roofing – Durable & Highly Reflective
- White reflective coatings for aged bitumen
- Ideal for rooftop equipment or high-traffic areas
Coated Modified Bitumen – Restored Cool Performance
- Applied over TPO, EPDM, or BUR systems
- Prevents heat absorption and water intrusion
- Quick turnaround with minimal business disruption
Silicone & Acrylic Roof Coatings – Seamless Reflective Membranes
- Available with cool roof finishes
- Long lifespan with low maintenance
- Perfect for churches, schools, and industrial buildings
Standing Seam Metal Roofing – Reflective Paint Systems
Why Choose commercial Reflective Roofing for Your Commercial Property with truroof roofers madison wi?
If your flat roof is exposed to full sun and your HVAC system works overtime, a reflective membrane could pay for itself in utility savings within just a few years.
Qualify for LEED Points and Green Certifications
Meet Wisconsin's Energy Code and Madison-Winsconsin Standards
Slash Cooling Costs by 15–30%
Improve Interior Comfort & Tenant Satisfaction
Reduce Roof Surface Temperature by 40–60°F
Extend Roof Lifespan with Less Thermal Stress
Lower Urban Heat Island Impact
commercial roof sealing industries we serve in madison, wi
If your building has a flat or low-slope roof in serviceable condition, a roof sealant may be the perfect solution. TruRoof Madison WI provides commercial sealing services for:
Office Buildings & Business Parks
Apartment Complexes & HOAs
Shopping Centers & Strip Malls
Medical & Healthcare Facilities
Churches & Religious Centers
Warehouses & Logistic Facilities
Industrial & Manufacturing Buildings
Government & Public Works Properties
Restaurants & Food Service Locations
Our Commercial Reflective Roof Installation Process at truroof roofers madison wi
Roof Inspection & Infrared Imaging
We do
commercial roof inspections and evaluate current membrane condition, energy performance, and thermal hotspots.
System Recommendation
We help you choose the right reflective material—TPO, PVC, coating, or hybrid—based on your building’s structure, budget, and goals.
Tear-Off or Surface Prep
For new builds, we install full assemblies. For restorations, we clean, prep, and coat existing surfaces as needed.
Reflective Roof Installation or Coating Application
Materials are installed or sprayed/rolled on per manufacturer specs and warranty requirements.
Final Walkthrough & Warranty
We provide a full post-install walkthrough, performance specs, and long-term material and labor warranties.
commercial Reflective Roof Installation FAQs – TruRoof roofers madison wi
How much energy can reflective roofing save me?
Reflective membranes can cut cooling costs by 15–30% on average, especially in large buildings with flat roofs and long sun exposure.
Is a reflective roof more expensive?
Not necessarily. TPO and PVC membranes are competitively priced, and coatings cost significantly less than full replacements. You also gain long-term savings in energy efficiency and reduced maintenance.
Will this meet Wisconsin's energy and wind codes?
Yes. All our materials are Wisconsin Building Code compliant, Madison-Winsconsin approved, and eligible for cool roof certifications.
Can you apply reflective coatings to an older roof?
Absolutely. As long as the base membrane is in fair condition, we can apply white silicone or acrylic coatings that restore reflectivity and waterproofing.
How long do reflective roofs last?
TPO and PVC systems can last 20–30 years. Silicone and acrylic coatings typically last 10–20 years, depending on thickness and conditions.
Is reflective roofing eligible for rebates or tax credits?
Yes. Some utilities and federal programs offer rebates or tax incentives for cool roof installations. We’ll help you explore those options during your estimate.
What brands do you use?
We work with leading reflective roofing manufacturers including GAF, Mule-Hide, Firestone, Carlisle, and Johns Manville.
Do you offer warranties?
Yes. Our systems come with 10–30 year manufacturer warranties, plus TruRoof Madison’s workmanship guarantee.
Can I upgrade my current flat roof to reflective without full replacement?
In many cases, yes. A coating-based solution can give your roof cool performance without tear-off, reducing cost and business disruption.
